Wednesday, June 22, 2011

postheadericon facebook The Like Currency

This article explain about How to facebook The Like Currency. Twitter’s currency is made up of follows and retweets. On Reddit, it’s upvotes. For Facebook Pages, it’s Likes. Users can Like your Page, your updates, or content you’ve published. Each of these translates to different benefits for you.


When a user Likes your Page, this means:
  • A link to your Page will appear on the user’s Info tab.
  • A notification that they’ve Liked your Page will appear on their profile (temporarily) under Recent Activity.
  • Your posts will now appear in their News Feed.
When a user Likes an update on your Page, this means:
Other users can see that they have Liked the item. If enough people Like the update, their name will be replaced by a total count of Likes. This doesn’t share the update in any way and is primarily a source of social proof.

When a user Likes your content on another website (outside of Facebook):
  • It will increase the number of people who are shown as Liking the content, which adds social proof.
  • An update is posted to their Facebook profile saying that they Liked the content. The update links to the content they Liked.
  • An update is posted to their friends’ News Feeds saying that they Liked the content, and linking to it. 
The most important of these actions is Liking your Page. Once a user Likes your Page, they’ll be subscribed to your updates forever, unless they Unlike your Page or close their account. This is a powerful way to keep the user engaged with your brand over the long-term.

The second most valuable form of a Like is a Like on your content. This shares the content with the user’s Facebook network and can drive new visitors to your website, blog or store.

The least valuable form of a Like is a Like on an update you’ve posted to your Page. This is useful for social proof, but little else. It’s still a good thing to have, but there’s no need to worry about this too much. Post good content and the Likes will follow.

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