Wednesday, June 22, 2011
Your Facebook Strategy
5:18 AM
This article explain about How to Your Facebook Strategy. It’s tempting to view your aim with Facebook very simply: to get as many Likes of your Page as possible! While having more fans certainly doesn’t hurt, the level of engagement of those fans is what truly matters. There are Pages with tens of thousands of fans, but these people never visit the Page, never comment and never visit any of the links shared on the Page.
There are other Pages with only a few hundred or a few thousand fans, which have extremely active and engaged communities. The ideal is to have a large and engaged community, but if you’re forced to choose between lots of fans and active fans, choose active fans every time.
Likes are important because they enable you to get a return on investment from the work you’ve put into Facebook, but getting fans should never be your only goal. Instead, fans are useful in that they enable you to reach other goals, like increasing traffic to your website, making more sales, raising brand awareness, or getting more clients.
Before we start building your Facebook Page, take the time to decide what your real end goals with Facebook are. What made you decide to invest in this book? Was it the thought of opening up another avenue to get clients? Getting more traffic to your blog? More opt-ins to your newsletter? There are a thousand possible reasons, but some of them are likely to outline exactly what excites you about learning Facebook marketing. Rather than focusing on fans, it’s these goals you should have in mind with everything you do on Facebook. As long as you make your Facebook Page easy to find and post good updates, your Page will add fans on autopilot.
Facebook is an exciting, ever-changing platform. Every day, new Pages are created, and more people discover how useful Pages are for keeping up with their favorite things. The Pages platform is growing at a rapid rate, but the knowledge in this book will put you ahead of the curve. This is information that companies pay social media marketing consultants thousands of dollars to share. By the end of this book, you’ll have the knowledge required to create a Facebook Page that’s as good as those run by some of the world’s biggest companies.
There are other Pages with only a few hundred or a few thousand fans, which have extremely active and engaged communities. The ideal is to have a large and engaged community, but if you’re forced to choose between lots of fans and active fans, choose active fans every time.
Likes are important because they enable you to get a return on investment from the work you’ve put into Facebook, but getting fans should never be your only goal. Instead, fans are useful in that they enable you to reach other goals, like increasing traffic to your website, making more sales, raising brand awareness, or getting more clients.
Before we start building your Facebook Page, take the time to decide what your real end goals with Facebook are. What made you decide to invest in this book? Was it the thought of opening up another avenue to get clients? Getting more traffic to your blog? More opt-ins to your newsletter? There are a thousand possible reasons, but some of them are likely to outline exactly what excites you about learning Facebook marketing. Rather than focusing on fans, it’s these goals you should have in mind with everything you do on Facebook. As long as you make your Facebook Page easy to find and post good updates, your Page will add fans on autopilot.
Facebook is an exciting, ever-changing platform. Every day, new Pages are created, and more people discover how useful Pages are for keeping up with their favorite things. The Pages platform is growing at a rapid rate, but the knowledge in this book will put you ahead of the curve. This is information that companies pay social media marketing consultants thousands of dollars to share. By the end of this book, you’ll have the knowledge required to create a Facebook Page that’s as good as those run by some of the world’s biggest companies.
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